#basketball in the air
Nike Builds a Global Community of Runners on Instagram
One of the insights that has made @nike so successful on Instagram and beyond, is its understanding that being passionate about a sport means being part of community, regardless of whether that sport is basketball, football (aka soccer), or running.
These communities are not defined by country borders, but are instead composed of fans and athletes from around the world. So with this in mind, in addition to its primary @nike account, the company created Instagram accounts that reflect these communities, including @nikebasketball, @nikefootball, @usnikefootball and @nikewomen.
While we could have featured any one of these in our Handbook for brands and brand video, we selected @nikerunning for the extraordinary way it brings the global running community together and gives them even more reasons to run, with hashtags like #werundirty that get runners out on the trails, or posts inspiring followers to “trade daylight for streetlight.”
The team behind the account is part of “The Run Dept.” at Nike, a community in its own right, which oversees everything running related at the sports company, from hosting events like the Nike Women’s Marathon to designing the shoes they sell.
All of this is brought to life on Instagram, with photos and videos that capture events, products, and inspiration, while remaining part of a larger story—one with lots of neon (or “volt” as Nike calls its signature color) and the message that as runners, we’re all in this together.
And this is me! Dead after track & field training :)
#intervals #training. Even when you think that you are done, you know: you’ve always the energy in your legs to go one more. Don’t stop me now. #nevernotrunning #track & #field #run #running #iocorroqui #voltwomen #justdoit #doityourself #DIY #nikerunning #nike #elevatewomensrunning #runlovers #giRLs @voltwomen (presso Centro Sportivo Graziola)
On my run tonight - mountains, streams, torch beams & beautiful big fat moon. Oh & 🎅 #beentrail #turnips (at country)
#running #shoe #spotting
How can I live without a flash car?
My only goal for this race…my…selfish goal…was to beat my big brother. He thought he would finish in twenty five minutes. After the first mile he was ahead of me. I had already ditched Mr. Mister (who ditched his turkey hat so I couldn’t find him in the crowd) and after checking on my nephew who was walking and told me to keep going…I caught up to my brother. My plan was to sneak up behind him and stay with him. Then, at the end I’d pass him in front of everyone. My plan was foiled when I sped up to him, ran with him, then he said, “that’s it” and pulled off to walk. I kept going and beat him by about a full minute. He did get a “and the best hat award goes to…” from the race director announcing everyone’s finish… Even though my hat was there first. (Sibling rivalry.)
I’m happy we did this together and it was a fun little small town race. The rest of the day will be thanksgiving leftovers, college football, and a lighthouse lighting later on.
Make it a great Saturday!
#Corri & #ringrazia. #thanksgiving #running #USA @runlovers
Janne Parviainen creates light painting photography without the use of any post digital editing..everything is straight from the camera.